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100% Organic Pima Cotton Briefs, Finally. 0 frills. 0 chemicals. 100% healthy.

We eat organic food, apply organic skincare, use organic tampons ... it's time our underwear are organic too. The Annual Brief™ was born out of the belief that what we put on our body should be as healthy and clean as what we put in our body. Each Brief is made of 100% certified organic pima cotton - a naturally hypoallergenic, silky smooth fabric that's 100% free of toxins, synthetics and pesticides. 


100% Organic

Each pair is made from 100% certified organic pima cotton. That’s 100% free of pesticides, toxins and petrochemicals. Organic Pima's weaving process gives this lightweight fabric a silky soft feel, while also providing natural hypoallergenic, antibacterial and moisture wicking properties.

3 Core Styles

We’ve spent 3 year perfecting 3 styles of underwear - a high-waist, bikini and thong - to complement, rather than compete with, the natural female form. So whether you have an a-shape, round, square, upside down heart or v-shape bum, we’ve got you covered.

Annual Recycle Club

We take the guesswork out of knowing when it’s time to replace your everyday underwear.  Each year, we’ll help you cleanse your mixed-matched underwear drawer into a tidy collection of briefs that spark joy, all while closing the loop on waste. No more waiting for elastics to break, holes to form, or stains to appear. Based on studies that show renewing your everyday briefs once a year helps keep you healthy - that's right! Wearing 100% organic cotton undies and renewing those everyday pairs more often can help prevent yeast and bacterial infections.

We also provide you with a Recycling Kit to return your pairs our recycling partner to refined to the fiber and transformed (ex. building insulation).

Pre-Orders June 4

The first direct-to-consumer exclusive and first 100% Organic Pima cotton underwear by KENT.

Pre-orders open June 4th via kickstarter.